Spencer Lewis

407 Spring Mill Avenue, Conshohocken, Pennsylvania 19428 (267) 972-0149
SUMMARY: An interactive marketing expert with 12 years experience developing interactive marketing strategies for Fortune 500 companies including AstraZeneca, Pfizer, & Johnson & Johnson. Practical experience in online advertising, search engine marketing, email marketing, website development, website analysis, affiliate marketing, market research, and viral marketing.

PROFESSIONAL EXPERIENCE

WhittmanHart Interactive (formerly Insight Interactive) (July 2004 through October 2007) – Senior Account Executive

  • Lead a team of interactive marketing professionals in delivering online marketing solutions including interactive strategies, product websites, and online marketing campaigns. Brand experience includes: pharmaceutical products, charitable organizations, and health & beauty products.
  • Projects include:

– Strategic: Persona development, usability, website analysis and reporting, competitive analysis, surveys and interviews
– Creative: Product website development; banner advertising; email marketing; search engine copy
– Online Advertising: Banner advertising; search engine marketing
– Search Engine Optimization

  • Account management and relationship development
  • Budget management
  • Identify and respond to new revenue opportunities
  • New business pitches, proposals, and statement of work writing
  • Business Planning

NetPlus Marketing (November 2000 to June 2004) – Client Services Director

  • Responsible for marketing pharmaceutical products and financial products online
  • Development of online marketing strategy
  • Management of online marketing campaigns
  • Management and development of employees
  • Analysis of advertising campaigns
  • Account management and development
  • Website analysis and recommendations
  • Award winning creative development
  • New business pitches and proposals
  • Search engine marketing experience
  • Media negotiations

HealthAxis Consumer Services Group-HealthAxis.com (April 1999 to September 2000) – Online Marketing Manager

  • Developed strategy, media planning, trafficking, and tracking for the HealthAxis.com online marketing group
  • Manage online marketing budget in excess of $25 million per year
  • Optimized relationships with major online media partners and negotiated placements on their sites
  • Developed and managed three online sweepstakes
  • Managed search engine optimization

Sterling Commerce, Commerce Internet Division (May 1995 to September 1998) – Program Specialist

  • Product management, brand management, and B2B sales of electronic commerce solutions
  • Developed and delivered action plans to industry partners
  • Planned, coordinated, and participated in trade shows and industry events

Freelance Work

Online Marketing Consulting – United Musicians

  • Project management for the redesign of the website for United Musicians artist Michael Penn (http://www.michaelpenn.com)
  • Update the Michael Penn website on an ongoing basis
  • Manage the Michael Penn e-mail marketing list for independent music label United Musicians.

AWARDS AND RECOGNITION

  • March 2004 – Two Gold Philadelphia Addys and One Silver for AstraZeneca – Rhinocort Aqua DTC Creative
  • April 2003 – Second Place – PhAME (Pharmaceutical Marketing) – “Best Interactive Campaign” – Rhinocort Aqua
  • April 2003 – Philly Gold award for “Best Individual Non-banner Ad” – Rhinocort Aqua
  • April 2003 – Philly Gold Excellence award winner – Rhinocort Aqua concept development
  • February 2003 – ClickZ Marketing Excellence Award “Best B2C Campaign” – Rhinocort Aqua
  • April 2002 – Philly Gold award for “Best Individual Non-banner Ad” – Rhinocort Aqua

EDUCATION

Drexel University – Philadelphia, Pennsylvania
Bachelor of Science in Business Administration and Marketing

INTERACTIVE MARKETING TOOLS

  • Affiliate marketing: Linkshare and Commission Junction
  • Website analytics: Google Analytics and WebTrends
  • Viral Marketing: WordPress, Blogger, Feedburner, YouTube, MySpace
  • Online Advertising: Google Adwords and Adsense, Atlas, @Plan, and AdRelevance
  • Microsoft Office: Excel, Word, Visio and PowerPoint;
  • Basic HTML experience
  • Macintosh and Windows

References and work samples available upon request

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